''WE TAKE A BITE OUT
OF THE COMPETITION''
Shaping the brand strategy
The Big Questions confronted by the Big Bite Dally Wrap. We approached this rebrand with big and difficult questions of our own. Only with those answers in hand could we uncover the true opportunities before us.
Choosing the right partner to help you establish your brand is key to your success. Here at Segovia Studios, LLC. we have a long standing track record of creating strong brands for over 20 years.
A Brand Identity, Born
When Big Bite Dally Wrap approached Segovia Studios to help brand their newly invented high tech wrap, we knew exactly what had to be done. Big Bite Dally Wrap spent years researching and developing new materials and technology to bring forth a product that supersedes anything on the market today. It's now our job to bring that product to forefront as the premier Dally Wrap.
Challenge One: A lack of brand awareness
We embarked on a comprehensive discovery process to uncover what this brand truly wanted to be. Big Bite Dally Wrap needed an identity that will tell the story that it is the premier Dally Wrap on the market today. We started with a strong mark that stands out from its competition. As they say, first impressions are everything, especially when you are deciding which product to choose from in a sea of competition. Strong product packaging followed.
Challenge Two: How to get this product to the masses.
Segovia Studios, LLC. then began the task of creating a website with a gratifying user experience. We included a strategic marketing video showing the product in action, a one on one conversation with the inventor and tester of the product and finally wrapping all this up with e-commerce shopping cart.